Selected Work
6 Projects
A creative studio for brands that want to stand out. Bold visuals, sharp design, and work people actually notice.
Brood Library · Makassar
Bakery & Coffee · Makassar, Indonesia
A brand identity built from the ground up. Inspired by five pebbles arranged into a croissant shape, the logo was photographed from above and vectorized in Adobe Illustrator. The golden brown palette was drawn directly from the natural environment.
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Brood is a bakery and coffee shop in Makassar built around stone, gravel, and natural materials. The space is an adaptive reuse project by FAD Architect, with a core commitment to being organic, natural, and high quality.
The logo was inspired by five small pebbles arranged into the shape of a croissant, photographed from above and vectorized in Adobe Illustrator. The golden brown palette was drawn directly from the surrounding environment, keeping the brand in harmony with its natural setting.
Lunamoon · Kintamani, Bali
Coffee & Thai Kitchen · Kintamani, Bali
A visual identity shaped by the elegance of a lunar eclipse. Light radiates from behind the moon, capturing the meaning of the name while staying grounded in the natural setting of Kintamani, Bali.
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Lunamoon is a Thai restaurant and coffee shop in Kintamani, Bali, positioned at one of the island's most scenic viewpoints. The challenge was to build a visual identity that carried the meaning of the name Lunamoon (the brightly shining moon) while feeling grounded and close to nature.
We answered with a logo inspired by the elegance of a lunar eclipse, where light radiates from behind the moon. The result is a visual identity that feels graceful, cohesive, and deeply memorable.
Baked by Bibi · Brand Reidentity
Bakery & Dessert · Brand Reidentity
Originally known for its pink, feminine aesthetic, Baked by Bibi went through a full brand reidentity to reach a wider audience. The new look is clean, modern, and grounded in soft neutral tones with a playful touch, welcoming all dessert lovers regardless of age or background.
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Baked by Bibi started as a brownie and cake shop with a pink, feminine identity. As the brand grew, it needed a look that could speak to a broader audience across all ages and backgrounds.
The rebrand introduces a clean, modern design system built on soft neutral tones with a touch of playfulness. Warmth, simplicity, and quality sit at the heart of the new identity, making Baked by Bibi a more inclusive destination for every dessert lover.
HUT ke-418 · Kota Makassar
City Anniversary Identity · Makassar, Indonesia
Carrying the spirit of "Merajut Harmoni, Membangun Kebersamaan", the concept "Simpul Berpadu, Makassar Bersatu" became a symbol of a city that grows through collaboration and connection. Progress, sustainability, unity, and connectivity woven into a single identity.
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Commissioned for the 418th anniversary of Makassar, this identity was built around the spirit of "Merajut Harmoni, Membangun Kebersamaan" (Weaving Harmony, Building Togetherness).
The concept "Simpul Berpadu, Makassar Bersatu" translates into a logo that symbolizes a city growing through diversity and collaboration. Progress, sustainability, unity, and connectivity are the four pillars embedded in the visual language of this identity.
NMI Indonesia · Makassar
Nusantara Media Informatika · Digital Infrastructure
A modern identity for a company that evolves with mapping technology. NMI Indonesia is now a more reliable and inclusive platform for digital infrastructure solutions and professional surveying services.
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The new identity for NMI Indonesia introduces a more modern and precise approach, reflecting the company's evolution in line with advances in mapping technology.
Nusantara Media Informatika is now positioned as a reliable and inclusive company for digital infrastructure solutions and professional surveying services across Indonesia.
Capslock Studio is a creative design studio based in Makassar, Indonesia. We work with brands globally. From identity to digital content, every project gets a bold, intentional approach. No filler. Just sharp design that works.
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